By Bikash Agarwal, Co-Founder InfobrandzAn elite team of visual communication experts is taking content marketing to the next level.
The Covid-19 has struck a chord in almost every aspect of the business world. While the epidemic has become a catalyst for innovation for some organizations, it has been a wake-up call for others বিশেষ especially those with missing or immature digital transformation initiatives.
The key role of digital transformation was further underscored in the first few months of the crisis. With the loss of revenue and subsequent layoffs, businesses can jump on the bandwagon with technology. Fast forward to 2022: Digital transformation is still a priority for executives looking for future proof of their business. And with technology trends such as AI-driven automation and the widespread availability of 5G, conversion initiatives are encouraged for a variety of reasons.
Improve customer experience and engagement
We live in an age of digital immediacy. Customers want the best possible experience offered through digital channels as soon as possible. To meet the rapid growth of customer expectations, forward-thinking businesses have focused on digital transformation for solutions.
According to a survey, increasing customer experience and engagement is the top goal of digital conversions. During the crisis, governments around the world imposed lockdowns, increasing demand for online shopping and delivery services.
According to a report, the share of online retail sales in total retail sales increased from 16% to 19% in 2020. Businesses that were able to adapt quickly accelerated their digital adoption, utilizing e-commerce, data analysis, and automation tools. These digital leaders were able to maintain customer satisfaction, if not improved.
So, how can your business do the same?
Keep customers in the loop
Since the future is uncertain, no one knows when we will return to “normal” – if we ever will. For this reason, it is important for businesses to think of innovative ways to stay connected to their customers. For example, if the government announces new restrictions, service businesses may need to implement a skeleton workforce that will require technology to send updates and alerts as a way to manage customer expectations.
Customer behavior analysis
You can gather a lot of insights by analyzing customer behavior data Using technology like AI, you can learn a lot about what customers want, how they want it, and their constraints. Although behavioral analysis takes time and money, it is usually valuable because it enables data-driven decisions that will enhance the customer experience.
Maximize operational efficiency
Operational efficiency should be a top digital conversion goal. After all, enterprises that want to increase their profits must first improve their skills. When creating a skills development plan, decision makers need to ask the following:
How can we retrieve relevant information faster and more efficiently?
How can we intelligently modify enterprise data?
How can we address technological challenges such as simplifying complex helpdesk processes to quickly solve IT problems?
Breaking down data integration, process delays, process automation, and data analytics issues makes it easy to identify the right technologies and determine the best route to deploy. Enterprises simply need to keep in mind that the path to digital transformation depends on the industry they belong to.
Modernization of inheritance system
Fearing of falling behind in the competition, many businesses, including the legacy system, are learning to give up. Modernization of older systems, above all, offers a number of incredible benefits for business efficiency, such as:
Accessing data in real time
দ্রুত Quickly resolve customer concerns
• Quickly identify and solve problems
করা Ensuring compliance
Enhancing data security
It is noteworthy that in modern enterprise, speed is the key. Using technologies such as automation tools and cloud solutions, digital transformation helps teams move faster and more efficiently through the roadmap.
Strengthen cyber security and data privacy
As more and more people rely on the Internet and virtual platforms, strengthening their digital security has become increasingly essential for enterprises. Uncompromising security can have devastating consequences for business reputation and revenue. Unfortunately for some businesses, they had to learn the hard way. According to a 2021 report from Sophos, the average cost of a medium-sized company to spread a ransomware attack is 170,404.
Fortunately, in today’s high digital world, there are ways to increase cyber security and data privacy. Active cyber security practices, such as continuous security validation, can help prevent cyber attacks before they are commercially infringed.
While protecting data from external threats is vital, internal threats remain one of the biggest security issues, meaning enterprises need to look at their own backyards as well. The use of technology to moderate data access will be important in strengthening cyber security and data privacy.
Launch new products and services
The epidemic stressed that businesses need to think creatively to stay afloat in unprecedented situations. For some, it was a harbinger of new offers that would help maintain a positive cash flow.
For example, service industry businesses like Jim had to close their brick-and-mortar branches to prevent the spread of the disease. We’ve seen that fitness instructors use technology to offer home-based classes in order to cope and continue earning.
Emphasizes the importance of following digital transformation in such uses. Nowadays, businesses are making extra efforts to innovate solutions to be more future-ready in the indefinite period.
The epidemic has tested business resilience, and we’ve seen that the most common indicator of sustainable enterprise is digital transformation. Companies across all industries need to seriously consider their next transformation steps to meet the unforeseen challenges today and in the future.