By its co-founder Chris Christoph Monster InsightsTop WordPress Plugin for Google Analytics.
Are you interested in using YouTube to grow your small business? If so, you are not alone. It is estimated that by the end of 2021, approximately 1.86 billion people had active YouTube accounts, and that number is expected to grow over the next few years. So, it’s safe to say that most industries can find and retain viewers on YouTube.
You can do a lot for your brand by creating a business-centric YouTube channel. Notable benefits include:
Improved brand awareness
আরও More opportunities to connect with existing customers
সুযোগ Opportunity to build your reputation
ক্ষমতা Ability to drive more traffic to your site
The problem with many new producers is that they can’t get traction in their videos. It’s hard to go from zero to 1,000 subscribers when you can’t even break 500 views on your video! Today, my goal is to try and share some of the true strategies you can use to get more views on new and existing YouTube videos.
Are you ready Let’s dive into it!
1. Determine your intended audience.
First, let’s talk about the videos in your channel and your intended audience. If the content you create doesn’t resonate with your intended audience, they’re less likely to return to your channel. It makes sense, right? You cannot continue to visit a YouTube channel unless it offers you something valuable.
You never want to put your audience in this position. Instead, you need to dive deeper into your customer personality and decide what kind of content will benefit each part. By understanding who you want to reach, you can align your headlines, content, and call-to-action with your audience’s goals and pain points.
Imagine how you would feel if you found a channel with relevant, interesting and, most importantly, valuable content. Most people will immediately subscribe to the channel in question and then watch the rest of their content. This type of experience you want to offer to as many visitors as possible.
2. Use unique and visually appealing thumbnails.
Your thumbnails play a huge role in how many people click and watch your videos We’ve all seen thumbnails that look like they’ve been slapped together without any care in the world. This is not a good look for your business.
I recommend focusing on high-quality thumbnails that do several things at once. First, you need to get your audience’s attention. You can do this through text, images, and overall design. For example, if the first 20 videos under your most common SEO keyword have a yellow background, you might want to try using blue. This may not seem like much of a difference, but the human eye will immediately pick up the blue from the sea of yellows and practically ask users to click on your video.
It’s also important that your videos show value without having to look and act like Clickbet You don’t want to have “Top 10 Secret Email Marketing Tips” in your thumbnails, just to feature email marketing tips that are featured in each beginner level class of the subject.
3. Optimize your channels and videos for search
The difference is, you know a little bit about SEO and how it relates to your website. But did you know that YouTube has a unique search algorithm that determines how videos are displayed after a search based on keywords and user intent?
If you have a strong understanding of which words you need to rank for, all you need to do is use them sparingly and naturally throughout your post. I recommend including your main keywords for each video in the following locations:
Closed captions (if added manually, and because of accessibility, you should!)
Business leaders and marketers who create high-quality content and use strategically relevant keywords see their videos rise through the ranks. As a result, they see more traffic and engagement in their videos.
4. Create opportunities for engagement.
Speaking of engagement, the last thing I want to talk about today is to create opportunities for your audience to interact with your brand. It’s not enough to publish a video and hopefully people will come back to see your content
Instead, you should set a clear goal for each video. Once you understand what you want to achieve, you can create a call-to-action (CTA) that aligns with your goals. For example, if your goal is to create your email list, you might decide on a CTA that will ask viewers to subscribe at the end of your video.
Alternatively, you can host a gift on YouTube where participants have the option to subscribe to your list. A video announcing the gift will drive traffic to your landing page, which will eventually lead to more sign-ups.
If you don’t have a specific marketing goal, other than brand awareness and engagement, try to ask the audience to share their thoughts and experiences with you in the comments section. This simple request can be a steady stream of new comments. Once your audience sees that you are willing to ask questions and answer their questions, you will see more views in future videos.
Unwrapping the wrapper
There are plenty of ways to get more eyes on your YouTube channel. I believe that the tips I have given can help business leaders and marketers, regardless of their industry, size or resources. Consistency is the key to creating a successful YouTube channel for yourself or your business. When you regularly publish high-quality videos with professional thumbnails and plenty of engagement opportunities, you can expect to see more views on your YouTube channel.