Every business wants to grow. But actually shutting it down and maintaining momentum is where it gets clever. Growth marketing strategies and tactics provide companies with a way to sustain expansion beyond the acquisition stage. They look at the whole sales funnel, nurturing customer relationships for a long time.

As for the sales funnel, it is the Pirate or AAARRR (awareness, acquisition, activation, retention, revenue and referral) funnel that forms the basis of various growth marketing strategies. No matter what stage of the funnel these techniques are addressed, there is one thing in common Increased marketing strategies deliver customer-centric and real value. Here are four things you should keep on your radar.

1. Create compelling content

Content creation is one of the key aspects of growth marketing because it can be extremely effective in attracting customers. Content is often tied to the awareness and acquisition stage at the top of the sales funnel. Because blog posts, podcasts, white papers and online videos are the way potential clients learn about your business.

Yet content is everywhere, and standing out from the crowd is a real challenge. While this doesn’t mean that your brand content needs to project a weird personality or adopt flashy strategies, it should be mandatory. Your target audience needs a fundamental reason to get involved. That reason may be entertaining, but it may also be because your content provides useful advice and relieves people’s frustration.

Effective content marketing campaigns also take perseverance and repetition. Content marketing is not a quick win strategy. It takes time to build a following and establish trust and credibility. You’ll also want to experiment with different formats and channels, such as digital newsletters and social media. Based on engagement results, you’ll see which formats and channels are best for reaching your audience.

2. Offer free tools or platform access

Different software companies perform this strategy well. So make subscription-based platforms for online music and other streaming services. These companies offer something for free, offer trials or use freemium business models to attract interest.

This method reduces the hesitation of people to try your product or service because it removes the risk factor. When something is free, a potential customer has nothing to lose. If they don’t like your brand’s offer or discover that it’s not for them, they can move on without losing money. In addition to removing the risk factor, the possibilities of offering free tools or access provide a preview of the value of your product or service.

Say you are an SEO research company. That means your potential customers need help optimizing their online content. Free keyword research and topic tools help you solve lead problems by finding the right keywords and target content. These tools introduce future customers to the potential of your platform in a way that a sales presentation cannot. Complimentary access demonstrates your offer’s ability to effectively address clients’ pain points in real time.

3. Advantages of personalization

Personalization at the activation and retention stage of pirate funnels can work wonders. Potential and existing customers want to know what a brand sees as their person. Research from McKinsey & Company reveals that 76% of consumers say personalized communication is an important factor in considering a brand. And 78% of buyers say that personalized communication or content makes them more likely to buy again.

Personalization can help keep prospects and customers engaged and cement their loyalty. Customized emails are one way to implement personalization, but creating a personal shopping experience is another. You can integrate technology into e-commerce sites to adapt the online shopping experience based on past and present behaviors. Personalization tools can help increase conversions, reduce cart abandonment, and allow customers to place more orders.

The use of personalization technology does not have to end at checkout. The key players in the retail landscape specialize in after-sales personalization with customized shipping and delivery notifications. Retail giants are also bright to send emails with product recommendations. These suggestions are usually based on what customers see or buy online. The key is not to overdo this outreach and to give the right time so that the memory and motivation of the buyers is effectively triggered.

4. Implement the referral program

Referral programs are built based on the loyalty of existing customers and the strengths of influential people in the same industry or space. Through referrals, customers and influencers increase your client base for you. They express their love for your brand and share how useful your company’s offers are to them.

While brand love is real, referral programs usually capitalize on one or more motivations. One referrer may want to help a friend, the other will be attracted to the opportunity to save money. Others will be driven by getting something valuable for themselves and a friend. Yet another source of inspiration is support for charitable or social causes. Influencers may be persuaded by one or more of these inspirations, but they are also looking for opportunities to increase their visibility.

Classic incentives include bill credits or purchase discounts for existing clients and their referrals. For example, existing customers and their referrals may receive a one-time 50 service credit. Other ideas include free product samples, grants to charities of their choice, bonus loyalty credits and complimentary services.

Increased marketing plans for the future

The goal of Growth Marketing is to increase revenue now and in the future. The results you see immediately may be incremental, but they may help you maintain your long-term sales goals. It’s not just about acquisitions.

Growth marketing methods provide real value throughout the client’s entire journey and encourage them to stay. Attractive content and free tools can bring in potential customers However, what your business does after and during the purchase, such as personalization, helps your brand grow.

Men’s jewelry is nothing new these days. If you want to choose a jewelry that best reflects your personality and lifestyle, then the signet ring will be at the top of the list.

It is one of the oldest pieces of jewelry, a symbol of royalty, dignity and power and is now an essential part for gentlemen.

What is a Signet Ring?

Simple in the form of a signet ring, Usually round or ovalAnd is Stamped with family crest, initials, floral motifs, beasts, crowns, crosses or other designs.

It is a symbol of monarchy, dignity and power and often Wearing on the little finger of the left hand.

Etsy Custom Men’s Signet Ring $ 42, Buy now.

The stamp ring originated in medieval Europe, when the aristocracy, merchants and politicians always wore this ring to be able to conduct their business.

Then, they would write a letter, seal it with hot wax, and then stamp a signature on it using the signature ring to prove the authenticity of the letter.

Long history

This seemingly ordinary jewelry actually has a very long history. Its appearance was found in Mesopotamia up to 3500 BC.

In ancient Egyptian times, pharaohs shortened stamp seals and began to wear them on their hands. It is considered by many scholars to be the oldest form of signet ring.

Until the Middle Ages, the signature ring became the equivalent of an official signature and was used by high-ranking individuals and officials. Signature letter and legal documents.

In the 14th century, King Edward II of England issued a decree that all official documents must be “stamped” with the king’s signature ring.

Over time, there is a signature ring Became less functional and a symbol of family tradition and social status.

Colin Firth’s George VI wore a signet ring in the 2010 film “The King’s Speech”, and the original George VI also wore a signet ring throughout the year.

George VI’s grandson, Prince Charles, has been wearing a signet ring, a symbol of dignity, since the 1970s, when he was officially crowned Prince of Wales by the Queen.

The ring has three ostrich feather motifs Symbol of the power of the Prince of Wales.

Since the 18th century

From the 18th century onwards, the signet ring was no longer an ornament reserved for the aristocracy.

Because of its special meaning, the signet ring has become the “gentleman’s ring”. Nouveaux rich people started making their own signet rings as a symbol of status.

The Godfather, played by Al Pacino, often wore a signet ring to portray the character as a man of sound.

The character of Leonardo in “The Great Gatsby” was also worn by a wealthy man engaged in breaking up high society. A signet ring, made of black onyx.

Nowadays, with the return of the retro trend, signet rings are no longer “old fashioned”, but a favorite of people of taste and personality.

Signet ring means: royalty, social status and power

What does a signature ring mean? Over time, the signet ring has become less functional and its symbol Family heritage and social statusThat is, a “Gentleman’s ring“

How to wear a signature ring?

1. Wear it on your pink finger

On which finger does a woman wear a signature ring? Wearing it on your pink finger is the most traditional way, because the royal and gentlemen mentioned above all wore it this way.

This is because the signet ring was first used for “stamping”, so it was easy to wear pink fingers without interfering with everyday activities.

Although the signet ring no longer serves the purpose of a seal, it is still worn in this manner.

2. Wear it on non-main hands.

Which hand for the signal ring? It is often worn on the little finger of the left hand so that it does not interfere with daily activities.

However, if you are on the left hand, the ring will go to the little finger of your right hand.

3. It is usually worn towards you.

Which side should a signature ring face? It is usually worn on your side (seen from the wearer with the engraving), as they would thus seal a letter with a signature ring.

How about your signet ring style?

What is the best way to wear a signet ring? If you want to look great and elegant, it is better not to mix and match Wear it on your pinky or ring finger.

This works especially well With formal wear and a watch. It instantly improves the overall look and makes you look particularly elegant.

On the other hand, if you like a casual look, you can Mix and match signal ring, Especially those with a unique style. They Go well with street wear.

How to choose a signature ring?

Most of us don’t have our own family crest and totem like royalty, so how do we choose a seasoned ring pattern?

1. Custom signature ring with your initials, astrological signs or personalized patterns

The most exemplary choice, of course, is to customize a pattern using a personal touch or initials. Rihanna, for example, owns a signature ring engraved with “RRF”, named Robin Rihanna Fenti.

Catbird Custom 14K Gold Signet Ring with Opal and Diamond $ 1530, Buy now.

Catbird Custom 14K Gold Signet Ring $ 234, Buy now.

Aligheri Aquarius Signet Ring $ 350, Buy now.

Misoma Engraving Signet Ring 115, Buy now.

Roaring Bespoke Signet Ring (Gold) 55, Buy now.

2. Symbolic motifs such as portraits, shields, lions, feathers and hearts

Misoma Open Heart Signet Ring $ 115, Buy now.

In addition to customization, many jewelry brands are now offering readymade signet rings, so you can choose the design of your choice. Symbolic motifs like portraits, shields, lions, feathers and hearts are very popular choices.

3. Signet ring with diamond or gemstone

K 395 Roaring 14k Gold Signet Ring With Diamonds Buy now.

Modern signet rings will not always be engraved with anything. Take a hint from the traditional design of the signet ring, decorate it with diamonds or gemstones and you will get a more unique look.

Misoma Fused Woven Gemstone Square Men’s Signet Ring Black Onyx $ 97, Buy now.

For men’s signet rings, you can choose one with black onyx, as Ryan Gosling did in Crazy Stupid Love.

4. Plain Signet Ring

Kendra Scott Davis Signet Ring 18k Gold Vermil $ 90, Buy now.

Plain signet rings have also become popular in recent years. They look stiffer than a regular plain ring. And because of their unique design, they don’t look as tough as a normal gold ring.

Misoma Fine Engraving Heart Signet Ring 14K Gold $ 627, Buy now.

Many couples now prefer to wear a simple signet ring Instead of a traditional wedding ring For a more unique and stylish look.

5. Branded signet rings for a casual street look

Versus Medusa Head Signet Ring $ 147, Buy now.

Lastly, if you like casual looks, signet rings are also a great choice. Many fashion brands are now offering unique signet rings inspired by their own brand logos.

You can mix and match them, especially with a unique style, which goes well with street wear.

TIFFANY & CO Back to Tiffany Hart Small Sterling-Silver Signet Ring $ 430, Buy now.

Where to buy a signature ring?

If you want to buy a signet ring between $ 20- $ 200 you can check Etsy. You can buy a men’s signet ring, an engraved signet ring, a gold or silver signet ring that is affordable and of high quality and can be delivered to your home quickly.

Alternatively, if you want to buy a high end signet ring for 100- $ 2000, you can check Farfach.

They have luxury and designer brands like Gucci, Prada, Bocheron, Cartier, Chopard, David Morris, De Beer that are unique and lesser known. You can also supply all the products in your home.

Roaring Lewis Heart Signet Ring $ 65, Buy now.

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Trivina Barbara, speaker, author and its founder Priority VAA team placement and leadership development company that helps leaders build teams that they can trust.

I was known for working with hard-to-fit clients. I listened to their complaints, petty aggression, worries and anxieties that none of their recruits could do the job well.

Such clients were annoyed by their high turnover rate and wondered why they could not find a peer worth their salt.

Unfortunately, none of these leaders saw that they were common holders in a failed attempt to form a trusted team.

Over the years of matching business owners with executive support professionals, I’ve learned that leaders who find a lot of mistakes with their employees tend to ignore hard truths about themselves.

It’s easier for them to blame and find someone new than to take ownership of their leadership. Of course, there are bad apples. I have certainly hired a few myself. But, when you replace an assistant every six to 12 months, your leadership can go wrong.

Depression is a sick cycle

My observations are not shared from a pedestal. Personal issues put me in an unhealthy cycle when I first started VA. I have taught clients about the benefits of outsourcing to a trusted executive assistant but have struggled to do the same.

I’m worried, “Can I trust an assistant to do the same quality as me?”

It was only when I was close to exhaustion that I decided to recruit relief.

My new teammates removed the work from my plate, yes, but their presence invited a new kind of work. One for which I had to face latent belief and control issues that I had long neglected.

Like many entrepreneurs, I have fought the fear of giving up. I have micromanaged my assistant’s performance and have bound myself to the work for which I am paying someone else. Ah, embarrassment!

I’ve become a helicopter CEO, a leader who hovers over their team because they don’t believe their expectations are being met. I was also a reactionary leader. The mistake really bothered me. I blamed my assistant for the error And I blamed myself Someone to make me look bad.

Then a cycle will begin. One I call “the sick cycle carousel of despair.” Something like this is happening:

When a leader finds fault, or doesn’t like how things are going, they get frustrated. They’re wondering why their team “doesn’t get it.”

This frustration leads to a desire for control. Leaders like me will take back the work they were tasked with to make sure it was basically “right”.

But there is a problem. The leader may feel happy to have regained control, but now they are upset that they are working that they have hired someone else. In turn, they react. They become aggressive or passive-aggressive with their team.

The cycle is frustration, control and reaction. It goes around and around, until a leader hits a brick wall of humility, as I did. I realized that if I wanted to expand the scope of my business and get the freedom I wanted as an entrepreneur I needed to understand why I couldn’t trust other people to help me.

The first year of my leadership taught me a valuable lesson. Leaders are not born. They are created through humility and personal growth.

Are you willing to stop your sick cycle of depression and follow a new path?

Courage for honest reflection

In the sales call, I ask, “What do you need to change in your leadership to take you to the next level?”

The answers are wonderful. Leaders say they have to step back and lead their team. Others have to deal with childhood wounds.

What is stopping you from getting to the next level?

Ask yourself:

• What are the common complaints about my or my team’s culture?
• Why do people leave my business?
• Do my team members have stories like micromanagement, passive aggression, resignation or even blaming?

These questions help you identify behavioral patterns that contribute to turnover problems, poor performance, and even client attraction.

Don’t run from this realization, but don’t embarrass yourself. The idea is to purposefully evaluate the problems in your business without objecting to yourself or others.

Guilt does not solve anything. It irritates your frustration and increases the chasm between you and your team. They annoy you for blaming them and you annoy them for not living up to your impossible standards.

If you want to solve your team-building problems for the better and I know you do, leave the blame. Then get ready to roll up your sleeves.

Change in your organization starts with you. In the words of Joko Willink, you must take ownership. As the leader, Buck stops with us. We have a role to play in every problem of our team.

Suppose you blame your team for being entitled. You have a role to play in your team’s entitlement. Now, own the solution. Re-train your core values ​​— or leave people who are not aligned with your culture.

Creating new patterns

Reflecting on personal issues that infiltrate your business – and navigating solutions – is not easy. Such self-reflection takes time and honesty. You don’t have to tell your team all the wounds of your childhood so they get you. That’s not it.

You need to give them enough context so that they understand why you are behaving like you.

Progress may seem slow — like pushing a rock into a mountain. If you haven’t yet, seek the help of a business instructor, a life instructor, a trusted friend or a therapist. I joke that my assistant is my therapist for this exact reason. You will be amazed at how much an assistant is willing to help you through your insecurities and triggers.

Working through my garbage has made me a happier, more patient and more grounded leader. I believe that if you are willing to do the job – and a little weak, it is possible for you.

I first learned about StaffAny when they were still in stealth mode. I can’t remember exactly when but I saw Eugene’s LinkedIn (a co-founder) and it said in his latest experience – “Stealth mode for upcoming HR technology”.

Occasionally I would check in whenever I remembered but a few months later the news came before I could find first hand about a public announcement.

The foundation of StaffAny may not seem revolutionary but anyone in the F&B industry can tell you that the point of pain that StaffAny is trying to solve is real.

The industry usually has to be open for long hours on any given day to capture maximum traffic. The main challenge is hiring the right staff throughout the day.

Much more staff and increases your costs. Very little and you may have to take the business back.

Behind the financing of their series in January, led by GGVC (who have invested in Grab and Mei Tuan), the Forbes 30 Under 30 Award and the locally acclaimed Spirit of Enterprise Award, they were kind enough to extend their trial to the highly sought after product for my road test.

And I did not hesitate to seize that opportunity.

First impression

Honestly, I’ve seen a lot of HR tech apps in my lifetime. Where I will pass the verdict almost immediately within 2 seconds of seeing the UI.

Lots of superficial but my verdict didn’t prove me wrong even when I dive deeper into them.

Consumer-grade apps are not just a must-have. See how fast we install (and uninstall) apps that don’t meet our expectations.

The last thing any organization wants is a big white elephant because one needs to read (and remember) a one inch thick user manual to learn how to navigate the interface.

StaffAny has definitely spent a lot of effort to get their UI right. Clear and flat vectors from attractive colors that feature well-designed apps.

These are important factors because their target users are likely to be mobile natives in the early 20’s They do not have the patience to spend 20 seconds on how to turn on the app.

Another thing they’ve included is something I want to have in all apps but it bothers me why so many don’t.

And that is the guided walkthrough.

Since new users will be unfamiliar, it takes a lot of friction to show them everything from coming and going and expecting things out of them.

A good way to do x or y is to guide them for the first time in a linear journey. This is a friendly way to welcome users to a platform.

Although I need to highlight that the app looks intuitive enough even without a guided tour. It doesn’t seem scary at all.

No wonder they are working with clients like LiHo and Cedele!

Business Impact – Cost

One thing I quickly realized in the StaffAni application is the focus on cost optimization.

Across the app, there are nuggets of features to help with that

An example of this is in the scheduling tab, it tells you the cost of your labor in real time.

Features that include seeing your productivity ratio in real time also include bringing in your predicted sales.

It is strong in this day and age where labor costs are rising due to inflation and it gives businesses the power to trim unnecessary headcounts.

I was told that this was the main reason for the arrival of salad stops and flash coffee as a user of StaffAnny

I’m sure they’ll be able to save that cost and tap their part-timers faster and better than others!

Business Impact – Gains productivity

Translating these roster schedules into pay is still the most important item.

Staff work to match any scheduled time, and live punch cards to create a timesheet!

This information contains the history and audit paths of all managers, which can prevent most internal trust issues and help shorten the payroll process.

With the Open API, they can integrate with other software such as Talenox, Payboy and HReasily to facilitate seamless transfer of rostering data for pay-run calculations.

Integration with BrioHR, Swingvy and BIPO is currently in progress.

Business Impact – Optimizing Manual Manpower

While efficient roasting and cost reduction are the pillars of any F&B business, we all face a living epidemic of our own in the face of the post-Covid manpower crisis and this is the third part of F & B’s operational puzzle.

This is where I was really impressed by StaffAny’s ingenuity. They have created 2 levers for supervisors that allow them to champion this problem with existing staff instead:

• Multi-outlet schedule So businesses can now share the same pool of casual labor across their outlets and
• Its creation ‘Mass Grab Function’ For part-timers where you don’t have to worry about completing your last-minute shifts (with 1 click, the system sends a request to the staff pool to capture the shift).

This is a feature that is widely used by the likes of Kiosk Collective and Ippudo Ramen and is here to stay in my opinion.

This is a great way to deal with the manpower crisis by building an internal pool of workers and taking advantage of a more flexible workforce as needed!

Pioneer HR professionals will know how to reduce this overhead and become a powerful recruitment tool for full-time employees!

Areas for improvement

Here are 2 feedback I would like to give to the StaffNee team!

And that’s probably because I’m used to the iOS environment. I think shift timing can be setup the way sleep schedules are currently.

You show an analog clock and you now swipe around it to define parameters instead of toggling two separate components.

Another thing I can think of is a leadership board that probably encourages employees who are on time and other behaviors that employers want to run in order to be aligned for an optimal activity.

Considering how young employees enjoy games, a gamified app can drive behaviors in a positive way.

First of all, I think we can do a little more in terms of performance management!

I think with the change in your boys, it’s really easy to go for employee feedback and peer reviews and it will really help HR in employee performance management! The 360 ​​response per employee per hour is not strong, but I think you are in the best position to do it!

Conclusion

In conclusion, I think HR leaders should consider digitizing your HR operations so that we can optimize labor costs and focus on what is important in the current HR climate of the current labor costs and manpower crisis.

StaffAny is kind enough to give my readers a 20% discount (Promotional code: SA_Adriantan)

And StaffAny is completely free for all businesses under 25 HeadCounts!

Because they are confident that they will help you raise more than that and then payback for both parties can happen with joy.

Let me know what you think and if you agree with my comment!

All the best team Staffani!

It’s great that a Singapore-based HR tech firm has been able to fly our flag high in the region.

Do you like to wear a feminine perfume when you go out? Whether you are going to the office or going out with your friends, wearing a feminine perfume can boost your confidence, make you look attractive and even improve your mood. But, the problem is, there are so many different scents, which one is the most feminine?

Okay, one of the perfumes you’ve heard before is Emporio Armani Diamonds. This perfume was first published for women in 2007 and has been popular ever since. In fact, it has been described as a strong feminine scent for women. So, let’s take a closer look at this fragrance.

Diamond is a feminine perfume?

The simple answer to this question is yes; Emporio Armani Diamonds is a perfume designed to be feminine. In particular, it is called for strong and independent woman who wants to feel confident and feminine. Diamonds was created by Thierry Wasser and was released in 2007 But, after so many years, it is still a popular fragrance for women It is suitable for everyday wear, as well as for special occasions.

In particular, perfumes that are described as floral are associated with femininity. They have a sweet and beautiful scent, which makes you feel good. For example, a rose diamond is a heart note. It is often used as a symbol of femininity, as well as being associated with the scent of other flowers, such as lilies of the valley. It has a fresh and sweet scent, which is further strengthened with freesia.

Of course, everyone is different when it comes to perfume. Which some people do not like others. So, you really need to try to find out if this perfume will describe you as your version of feminine. If you want to buy diamonds for yourself, you can go https://www.questmoorpharmacy.co.uk/emporio-armani-diamonds-she-edp-30ml-perfume.html. With a 30ml bottle, you have the right amount of perfume to determine if you like this fragrance. This is going to be the most affordable price to buy until you decide whether you like Emporio Armani Diamonds or not.

Emporio Armani Diamonds is also said to be a perfume for strong women. In fact, some ingredients have been used that will boost your confidence and make you feel sexy. These include vetiver, amber and vanilla base notes. They are combined to create a sweet and woody aroma, which has a warm and spicy touch. Together, they can turn heads and get people to look at you. In particular, the scent of vanilla makes someone more attractive and desirable.

How do I choose the right perfume for me?

Can’t decide if you want to buy Emporio Armani Diamonds? A perfume is very personal and while you may be attracted to popular perfumes, it is important to make up your own mind so that you can find the one you like. Here are some things you should consider when choosing the right perfume.

First, question yourself; What is the purpose of wearing a perfume? Do you want to feel fresh and energetic? Alternatively, do you want to feel attractive and confident? Knowing the answer will help you choose a perfume. Fresh perfumes, for example, contain citrus and green ingredients. But, if you want to look attractive, you may want to find a perfume that contains jasmine, sandalwood or lavender, which is called aphrodisiac.

If you are not sure which perfume you want to go for, it is best to think about the occasion you want to wear it for. For example, you may want to wear perfume to work every day. Perhaps you want to wear a nice perfume only when you are going to visit friends and family members. Knowing the occasion can help you think about which style you are going for and which fragrance will work best.

Again, perfumes can be very personal. What you want to consider your favorite ingredient. You can choose the scent of musk or a perfume that has a strong ingredient like amber. You also have to choose between an Eau De Parfum or an Eau De Toilette. Keep in mind that an Eau De Parfum can be a more powerful scent and it will last longer. Eau De Toilette is often preferred for everyday use.

Most people who choose to go to college and get a degree believe that you must learn what we need to succeed in our careers. However, if you have a degree in business management, you are not taught the single most important thing in employee management. That is how one is hired. And yet when you build your career, and perhaps even start a company, your ability to recruit and employ people will probably be the number one factor in your ultimate success. And there are costs associated with not hiring well despite having an impact on your career.

While not accurate, the US Department of Labor’s estimate is simple – the average cost of a poor hiring decision is at least 30 percent of a person’s expected first-year earnings. If you hire an employee with an annual income of $ 90,000, the organization can cost 30,000. There is also a big cost and that is to spend time and energy managing poor performance, disruptive projects productivity and lack of work continuity. Ultimately, and perhaps most importantly, it has a negative effect on team morale and associated stress.

The first step to your success in hiring people well is to understand how important hiring is and you need to learn these skills. No one was born to recruit people; It is a learning thing that is achieved through the development of good hiring skills by applying knowledge, advice, experience and then what you have learned. Here are some insights to help you get better at hiring people.

Investors invest in people. As much as you like your startup and believe that market conditions are perfect, the truth is that most companies need to adapt and change. Uber, PayPal, Instagram, and hundreds of other companies all started with one solution and had to pivot over the other. What allows them to succeed? The team. What these companies had in common was a strong team that was able to respond to the market and create new products until they became today’s success. Your goal in hiring is to build a great team at all levels of the company, from interns to C-suits.

Each rental can be important. Nothing is more dangerous for a startup than a bad hire, a person who is not fit for the culture or not good enough in their job. Even if you resolve the situation quickly, you will be confused and lose a lot of time. Startups don’t have the luxury of making a lot of mistakes. Poor hiring is one of the most risky and costly mistakes you can make in a startup. It’s important to empower your team and get out of the way, but only if you hire the right people.

High performers attract high performers. The potential draw for talented job seekers is to join a team of highly skilled colleagues. Despite all the potential problems that result from poor hiring, there is a huge upsurge if you do it right. With each great person joining your team, the team becomes stronger and easier to attract the next person. The bottom line is, if you don’t have an amazing team yet, how do you hire the first employee? The good news is that you already have a party, even before your first hire. You and your co-founder (s) are a team. Your investor is in your team. Perhaps you have a strong advisor on your team. You’ll have a team long before that first employee is hired, even if it doesn’t feel right.

Culture is the team. It is difficult to build and manage a high-powered team. Great parties are usually a group of amazing people who blend together in just the right way. The glue between the outstanding coder and the social media marketer and the magic that allows sales to sell the right solution is the right culture. Culture is not about free meals, Tuesday yoga classes or other benefits. It’s about the shared values ​​and beliefs and the company’s mission that unites everyone. Great culture will help the company succeed and survive in difficult times. The importance of culture greatly affects your employment. Every single person you bring in in the early days changes your culture in a good or bad way. It is very important to find out if someone is suitable for a culture or if someone is the right person for your team. Hire for culture first, then measure if they have the skills and knowledge to work.

ABL is always looking. Hiring is not magic, and it’s not luck – it’s a skill you need to develop. Maybe you are good at it, but if not, you can learn to be better. And don’t forget that you are always hiring. It doesn’t matter if you are interviewing in the office or at a networking event. Maybe you’re not looking for someone right now, but you’ll probably be in the near future or at your next job or company. Real talent can be hard to find and evaluate so always keep looking because you never know when you will need someone you have already met.

Jasleen NG is a former compensation and benefits leader for companies such as DHL, Sodexo, Coca-Cola, Du Pont and Archroma.

In 2017, he took a shake of faith in joining the insurance industry after rejecting a quarter of a million packages to become a global HR director.

This is due to the mother’s guilt as well as the recurrence of the health condition.

He has since made improvements in insurance and is currently the director of financial services, including Prudential Assurance.

Interestingly, many members of his team are also former HR professionals!

You can also find out more about her at IG IGjaslyn.ng.worklifeintegration

What we discussed:

• Necessary to excel in the role and features of compensation and benefits (empathy is a huge need)
• The 20-hour workday physically broke him
• The mother’s crime occurs when her daughter develops severe pneumonia
• What makes him the insurance industry (the NLP event he attended was the main trigger
• And many more.

Listen to the episode on Apple, Overcast, Spotify, Google Podcasts or your favorite podcast platform.

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Video marketing trends to improve your business

You’ve probably heard that video is essential to any modern marketing strategy. After all, it’s one of the most exciting and eye-catching ways to reach your audience. A difficult video marketing strategy can be incorporated Maximize your marketing efforts.

But there are so many different videos out there, how do you know which one is right for your business?

How to identify new video trends

The first step is to identify new video trends. Let’s explore some ways to identify video trends in 2022:

• Research your competition. See what kind of video they’re using to reach their audience and try to create something that will appeal to your target market.
• Stay up-to-date on the latest marketing news. This will help you to know about new video trends so that you can be the first to receive them
• Use social media to your advantage. Platforms like Twitter and LinkedIn are great for discovering trends in the marketing world.

To get you started, here are 14 video marketing trends that you can use to improve your business

14 Video Marketing Trends Increase Your Business Growth

Video marketing is an essential part of any business Marketing Strategy, and this is one of the most exciting and eye-catching ways to reach your target market.

However, with so many different types of videos, knowing which one is right for your business can be challenging. This blog post will discuss 14 video marketing trends that you can use to improve your business.

Personalized videos

Personalized videos are a great way to connect with your audience individually. This type of video is personalized for viewers, making it more relevant and engaging.

In addition, businesses may use personalized videos to raise brand awareness or promote a product or service.

How video

How videos are a great way to educate your audience about your product or service. You can use these videos to show you how to use your product, showcase its features, or provide tips for getting the most out of it.

How-to videos are a great way to build trust by showing your audience that you are an expert in your field.

Animated video

Animated videos are a fun and creative way to reach your target market. You can use them to promote your brand, explain a complex concept, or entertain your audience.

Animated videos are also highly shareable, which means they have the potential to reach a wider audience

Customer Testimonial Video

Customer testimonials videos are a powerful marketing tool because they show potential customers that other people have succeeded with your product or service.

These videos can build trust and credibility and increase brand awareness

User-generated content videos

User-generated content (UGC) videos are a great way to connect with your audience and promote your brand.

Your fans or clients create UGC videos and you can use them to showcase your products, provide customer testimonials or create brand awareness.

One live video after another

Live videos are a great way to connect with your audience in real-time. You can use them to answer customers’ questions, give exhibitions or even provide live coverage of events.

Live videos are also great for building trust and credibility with your audience.

Product video

Product videos are a great way to put your product into action. These videos can show how your product works, showcase its features, or provide customer testimonials.

Product videos are also great for building trust and credibility with your audience

Event video

You can use event video to stream an event live, give a backstage look, or provide event coverage.

You can create a small business video for yourself Events where other business owners can actually meet and discuss common issues in your niche and you can record and post the session.

Hand-drawn explanatory video

Explaining video A great way to understand a complex concept in a simple and effective way.

You can use them to educate your audience about your product or service, build trust and credibility, or promote your brand.

Video blog

Video blogs (or vlogs) are a great way to connect with your audience on a more personal level

You can use Vlog to show off your personality, provide customer testimonials, or look inside your business.

Behind the scenes video

You can use behind-the-scenes videos to see inside your business, showcase your products, or provide coverage for an event.

The behind-the-scenes videos are also great for showing your audience the fun side of your business

Personal interview

You can use interview videos to answer customer questions, give exhibitions, or give your business an interior look.

360-degree video

360-degree video is a type of video that allows the viewer to interact with the content. This will enable them to control the angle of the camera and watch the video from different angles.

Impressive video

Influential videos are a great way to connect with your target market. You can use them to promote your brand, explain a complex concept, or entertain your audience.

Influencer videos are also highly shareable, which means they have the potential to reach a wider audience

How to choose the right one to start?

Now that you know that different videos can be used by small businesses, now is the time to decide which one is right for you.

• If you start with video marketing, we recommend starting with a product video or explanatory video; These videos are a great way to showcase your product or service and build trust with your audience
• If you want to connect on a more personal level, we recommend starting with a video blog or an interview; These videos are a great way to show off your personality and build trust with your audience
• And if you want to reach a wider audience, we recommend starting with an influential video; These videos are highly shareable and have the potential to reach a large audience

As your video category matures, you can always start with online video tools to get the first batch of videos before you gradually move to professional-grade tools.

Conclusion

There are many types of videos that small businesses can use to promote their brand. Choosing the right video for your business and your audience is essential. No matter what type of video you choose, always remember that the quality of your video is more important than the quantity when you want to see results from your video. Technological marketing Effort

It doesn’t matter if working with a team is part of your daily routine or if it’s something you only need to do for special assignments, it’s important to understand how to maintain creativity when working together. As different minds and personalities work together, creative thinking should develop – but there are a number of factors that can destroy it if everyone is not careful.

To avoid these causes, however, you must first identify them. Below, the nine members of the Young Entrepreneur Council discuss these destructive factors and what parties and their leaders can do to prevent them.

1. Too much or too little structure

Creativity is about finding the right balance between freedom and accountability. The most common way to destroy innovation is to provide too much or too little structure. We will never micromanage our team to do something new. A team that is told what to do and how to do it will, at best, follow your orders At the same time, too little structure is just as deadly. Unlimited creative discussion tends to derail or round up. The approach I’ve developed over the years is to focus hyperfocus on defining what the team is trying to solve and what success looks like, along with the expected timeline. In place of these railroads, the team is free to explore and think outside the box, keeping an eye on the rewards. When I do it well, we all win. – Alex Furman, invited

2. Leaders influence other people’s thinking

Always say the last word. As a leader, all you can do for your company is hire great people and give them the ability to deliver great results. When working together, give your team a chance to come up with ideas and make decisions without influencing their thinking. Very often, leaders will start a conversation, “Well, I think we should do XYZ. Let’s take a look around and hear what everyone else is thinking.” As it happens, creativity has already been killed because there is a lot of pressure to keep up with what was said. If you say the last word and share your perspective, it will allow other creative ideas (and often better ideas) to develop. – Arian Redmond, Ignitepost

3. Lack of teamwork

One thing that can quickly ruin a team’s creativity is a lack of teamwork. If not all members of the team feel that their role in the project is valued and welcomed, it may make them feel discouraged and unwilling, in the end they may fade any creative idea if they can feel like valuable team members. To ensure a collaborative project communicates creatively, everyone’s input should be heard and respected equally, even if it is not implemented. – Ismail Rixen, FE International

4. Failure to include everyone

The creativity of a team can be ruined if they fail to get the opinion and thoughts of every single person in a project. The whole point of collaboration is to bring together bright minds that create thought-provoking ideas. Failure to gather ideas from everyone can lead to disaster and loss of creativity. It is important that everyone has the opportunity to participate so that their ideas can be heard and considered. – Stephanie Wells, strong form

5. A culture that is critical or satirical

Fear of failure is the number one killer of creativity, which ultimately lies in shame. This sounds like a strange dichotomy, but if there is a culture set that is too critical or satirical, that throws down instead of building, there can be no creativity and innovation. The creative process is a weak process, and when we, as leaders, adopt a scenario that naturally allows people to be overly critical of themselves or their ideas and free from judgment, we employ the superpower that is creativity. We loot the project we are working on when we don’t. Not every idea is good, but every person who has an idea deserves respect and cannot be condemned for doing so, even if it is beyond his scope to act. – Nick D’Angelo, St. Investment Group

6. Too many obstacles

Creativity can be disrupted when barriers are strong. Instead of asking someone questions, interacting with the idea or pointing out how an idea will not work, allow them to speak politely before asking a question or responding to the idea. When obstacles arise before an idea can be fully shared, it discourages teams from sharing ideas that are out of the box. – Leila Lewis, PR Inspired

7. The word ‘no’

The “no” stops the conversation, and it is unlikely that the team members who heard it will contribute again. As a brainstorming session leader, evolve your thinking from “yes” or “no” to “what works” or “what needs to work”. When you are leading people on a large creative project, you will be in the role of a finishing chef who can add garnish, sauce or spices to almost any existing ideas. Leaders become brighter when they can say, “Look at my brilliant ideas,” instead of “Look at the great work my team has done.” Think long-term and stay open, and avoid blocking out new ideas from people who have the courage to think for the first time. – Tyler Bray, TK Trailer Parts

8. Negativity

One of the things that can stop a team’s creativity in its tracks is negativity. I call it “throwing cold water on an idea.” This is when one or more people have an idea and others say it cannot be done. While some ideas may be out of the question, constant negativity in the flow of ideas will stifle one’s creativity. Negativity breeds once it starts, and soon no one is saying anything. The way to prevent this is to not reject any of the ideas mentioned earlier and you, as a team, write down all the ideas to think about the next day or so and see which one works best. – Baruk Labunsky, Rank Secure

9. Backchannel Conversation

Keep all conversations on the same channel. Multiple channels obviously may not derail creativity, but they do organize and force people to move in many directions. If there is a need to discuss specific tasks outside of the main channel of communication, it is different, but a lot of conversations on different channels about the same project is a great way to lose focus and speed and ultimately waste creativity. If you find yourself in a backchannel conversation, bring the conversation to the group and encourage the conversation about the backchannel. In this way, it can be useful and add value to group conversations and projects. – Matthew Capala, Alphamatic

If you’re like most people, you probably think of pearls as the little white balls that your grandmother wears around her neck. But did you know that pearls come in different colors, shapes and sizes? And that they can be found in fresh water or salt water?

In this guide, we will introduce you to the world of pearl jewelry. You will learn about the different types of pearls, how they are graded and how to choose the right one for you. In the end, you must be an expert in all things pearls!

A role for pearls

Pearl is a type of organic gemstone when a burnt mollusk enters the shell and the mollusk drips off the neck to cover the irritating. Most of the pearls currently on the market are Sanskrit, which means they are cultivated on pearl farms using human intervention.

Pearl type

There are three main types of pearls: natural, culture and imitation.

• Natural pearls are the rarest and therefore the most expensive. These pearls are formed entirely by chance and are commonly found in wild oysters or oysters.
• Sanskrit pearls are grown on pearl farms and make most of the pearls currently available in the market. Farmers carefully insert a nucleus (usually made of clam shell) into the mollusk oyster, which then secretes a nucleus around it. The result is a beautiful Sanskrit pearl.
• Imitation pearls are man-made and usually made of glass or plastic beads coated with pearl essence. These pearls are much less expensive than natural or cultured pearls and are often used in clothing jewelry.

How are pearls graded?

When buying pearls, you’ll probably see the words “Aqua,” “Tahitian,” and “South Sea.” These refer to the three most popular types of pearls, named after the region in which they are cultivated.

• Akoya pearl is the most common type of Sanskrit pearl. These are usually white or cream in color with rose or silver overtones. Aqua pearls are grown on saltwater farms in China and Japan.
• Tahitian pearls are large, dark pearls grown on saltwater farms in French Polynesia. These pearls are black to greenish-black in color and often have a sharp quality.
• The South Sea pearl is the largest cultured pearl. They are grown on saltwater farms in Australia, Indonesia and the Philippines and can range in color from white to gold.

Also, pearls can be graded on the basis of luster, surface quality, necker thickness, color and size.

• Brightness is the ability of pearls to reflect light and is judged on an excellent scale from the poor.
• Surface quality refers to the number of spots or imperfections on the surface of a pearl. A flawless pearl is very rare and therefore more valuable.
• Nacre thickness is an indication of how long it took to form the pearl. Thick-necked pearls are usually more valuable than thin-necked ones.
• Color is another important factor in determining the value of a pearl. Although white pearls are the most common, pearls are available in a wide range of colors including black, pink, blue and green.

How to choose the right pearl jewelry for you

Now that you know a little more about pearls, it’s time to start shopping for pearl jewelry. Here are a few things to keep in mind when choosing the right part for you:

• Consider the type of metal. Pearls look best when set in gold or silver.
• Think about the piece style. Do you want something classic or trendy?
• Choose a piece that flatters the tone of your skin. If your skin tone is cool, wear pearls with pink or blue overtones. If you have a warm skin tone, choose yellow or gold colored pearls.
• Choose a size that is proportional to your body. If you are small, choose small pearls. If you are tall or plus-size, choose large pearls.
• Consider the occasion. Everyday wear or jewelry piece for a special event?

With these guidelines in mind, you are ready to start shopping for beautiful pearl jewelry

Buy your jewelry from Story Jewelry

If you are looking for unique, one-of-a-kind jewelry, then you need to shop Story jewelry. They offer a wide variety of handicraft jewelry that is sure to make anyone happy. Whether you are looking for a special Friendship ring Want to treat yourself with a gift for someone or just one Spinner ringThey have the perfect jewelry piece for you.

Talented artisans make beautiful jewelry using only the finest materials. Each piece is made with detailed attention and is designed to last a lifetime. They offer a variety of styles to choose from, so you are sure to find the perfect jewelry for your personal taste.