The California brand is revived with its cousins

Navitas is famous for its unrefined raw cocoa, which is now a staple of many healthy pantries across the country. Now the company is moving towards rebirth. Recently, the California-based enterprise announced that their Caco supply chain, which comes from Liloma Coco operative in Sierra Leone, is certified regenerative organic.

“It is only fitting that our first ROC product is cacao because it has been a major item for our company for almost two decades. This is all the more significant because of the historical legacy of the cocoa industry’s exploitation and unethical labor practices, “said Zach Adelman, co-founder and CEO of Navitas Organics.

“Regenerative farming is an holistic way of growing food that closely mimics the design of nature and goes beyond simply sustaining our natural resources, replenishing or reproducing them. Although the name may be new, it is rooted in regenerative practice and the knowledge of thousands of years of ancestral knowledge around the world. By emphasizing social justice and soil health, reproductive agriculture respects the livelihood and sovereignty of the farmer, enabling him to manage the land optimally for the future. ”

Indeed, Adeleman notes that the company has long been a proponent of traditional organic farming, which is now being fashionably referred to as “regenerative.”

In three years, Navitas will invest $ 100,000 in Sierra Leone to increase their coco-op. These include setting up farmer field schools, working towards reforestation, and ensuring only labor practices — in terms of the complexity of the Keko supply chain.

“The potential for advancing reproductive organic values ​​is attractive because it further empowers smallholder farmers around the world who have been employing these strategies for centuries,” he says. “These farmers are using holistic and indigenous practices that respect the entire ecosystem and the surrounding communities in a way that industrial agriculture consistently ignores.”

The company will start with 2 to 4 Caco products under ROC this year but will continue to look for new opportunities to include ROC wherever they can, he added.

Although there is some debate about the principles of ROC certification, for example, if certain levels of cultivation are acceptable, there is a broad understanding that the best practices of reproductive farming will continue to adapt to feedback from farmers and brands. .

“Institutions and certifications are so new that it’s hard to say what improvements are needed right now. Nothing is perfect, the certification will continue to evolve as the industry grows and we will learn more about the impact of the structure. “

But ROC, like other certifications, comes at an additional cost. So do consumers really pay attention to these subtle details and is it worthwhile for brands to follow them?

“I think consumers care about ROC certification, although as much as consumers help us make decisions, that’s the core of our business and how we work. We are using our business as a force for good and building a purpose-driven brand that accurately reflects the changes we want to see in the world. “

Since reincarnation is becoming a trend, some companies like Navitas are opting for certification instead of just saying that they are doing regenerative farming. Hopefully this will help them to rise above the noise and potential green washing.

How to create an attractive e-commerce brand in the annoying industry

Just because your business or brand doesn’t have an inherently attractive segment doesn’t mean your brand needs to be smooth and boring.

While a large number of exciting and conventional niches are emerging, most industries have to struggle with creating interest to feel like worldly, complex, or misunderstood places. Instead, it’s the way a brand presents its descriptions that really make it attractive.

In a 2019 study of what they call the characteristics of brand coolness, the American Marketing Association said, “We found that great brands have 10 characteristics: consumers find their extraordinary, aesthetically appealing, enterprising, rebellious, original, authentic, subcultural, iconic, and iconic.” . “

As long as a brand develops at least one of these key features, it will generate interest in even the least favorite industry. Even greater success will be secured by establishing as many of these features as possible. This is done by focusing a business’s vision on a clear goal, such as launching a new product, and focusing on the effort to use these features to achieve it.

To make a “boring” brand more attractive, brand owners need to know where to focus their attention. This means identifying its target market or community, focusing on storytelling and learning how to adapt to the culture.

Put extra focus on your target audience.

One of the first steps in creating a favorite brand is to identify your target audience. It extends to people who may be interested in your product or service if you draw their attention to the right story. As you narrow down this group, you need to learn what you can do about who they are. Ask yourself, and more importantly, their likes, dislikes, emotions, and what matters most to them. Any problems that your brand might be able to solve to keep them up at night?

The audience also cares about the truth. It is not enough just to get your audience to respond with the right message. Nowadays, listeners get information about a brand from sources other than those created by the brand. They do a follow-up and monitor for consistency and check reality.

Representation is also important. No one can tell a better story about the audience than the audience. Marketable groups want to represent themselves in their targeted content Identity is very important.

These two variables create the need for an all-encompassing perspective on diversity. If a brand wants to reach a specific audience, they need to include those audiences as storytellers, producers, and as an integral part of the brand with which they want to identify their audience. There is a huge value in creating a community that emphasizes what your brand is for, as well as an approach to caring for your followers.

I spoke with Ryan Kutcher, founder of professional branding agency Circus Maximus, and Ashley Richardson-George, her partners and CCO. As part of the conversation, Richardson-George asked, “How can different people feel included if they don’t see themselves represented in content or brand?”

Providing an answer, he said, “Often, the brand may not be able to convey a message to their target audience as well, unless it is said by someone they identify with, who has realized their needs and is sure to prove the brand’s offer.” Maybe if we are able to address them, the audience will have trouble receiving the message. “

“It’s important to integrate with the community as a brand, and let that community integrate with you, so that you have a mission, purpose, position, personality, and voice that is uniquely relevant to your audience.” He continued, “It makes it easier to focus on issues of authority and identify internal behaviors that will help you connect with people.”

Tell the story of your brand.

Customers don’t always worry if you have a great product. For some companies this may sound difficult, but it is important for them to understand. What makes consumers care about your company outside of the product you sell?

Donald Miller, founder of StoryBrand, suggests that people don’t care as much about buying the best products as they do about the products they communicate most effectively. The same ring is true for an ecommerce brand that can share its story in an engaging and engaging way. There will be interesting people with unique backgrounds, lifestyles and history behind even the most disgusting business.

Instead of focusing on marketing and promoting your product, tell stories to your business, your boss, your employees and even your loyal customers. People want to connect with people and connect more deeply with a brand that uses storytelling to convey this truth.

Adapt to current trends.

After watching the most recent Super Bowl, the importance of social awareness for branding has become clearer than ever. We’ve seen brands like Salesforce, Bud Light, and Expedia move away from product promotion rules because they focus instead on trends, personalities, and lifestyle aspects that people really care about.

Nowadays, you will see many e-commerce brands focus their marketing and advertising on trust systems and ideals rather than their products. Consumers want to associate themselves with companies lined up with their own opinions. If you can adapt your business to be a promoter of trending topics, as well as integrate them into your company’s vision, you will see an increase in your customer loyalty.

Make a movement.

Even more than a charity, people love a brand dedicated to making the world a better place. Which not only sell great products but use a portion of their profits to help people and improve society in general. There are many ways to help people, protect animals, preserve the environment and make a difference.

The key is to establish a cause that means something to you, your brand and your employees. Taking some time to determine what people in your company care about can be a great start to creating a movement that consumers can go backwards.

Focus on what your competition is doing.

The key to success in any industry is to look at what other companies in your area are spending their time on. Regular competitor analysis is a great business practice to keep up with others in your space. There are several ways to conduct this research both online and offline.

You’ll want to take a look at your competitor’s website to see what’s being shared on their main home page as well as content shared on their business blog. It can highlight industry updates or topics that you have not yet covered in your own online marketing. You can also look at their media citations to see if any of your competitors have been mentioned in recent news or major publications.

One of the best places to follow your industry news, and what’s happening with other companies in your area, is social media. See what they’re talking about on platforms like Facebook, Instagram, and Twitter, or visit YouTube to see if they’re creating video content.

Former Dollar Shave Club owner Michael Dubin has created an entertaining video explaining the product that has gone viral. Men’s shaving supplies are not a very exciting ecommerce industry, but the Dollar Shave Club has caught people’s attention with its humor, simplicity and a clear idea of ​​what they have to offer. The viral video played a key role in the company’s massive growth, eventually leading to a দ্বারা 1 billion acquisition by Unilever.

James Orphanos, co-founder of Top Notch Cinema, and his team helped the Dollar Shave Club create videos for their brand, and later said, “Without the power of video marketing, the Dollar Shave Club would never have become a family name. Michael Dubin has created a billion dollar brand with video. “

Even the least favorite ecommerce space can be interesting

To be attractive, your brand must have at least one “coolness feature.” No matter what you are trying to sell on your ecommerce site, there is a way to get public attention.

Extraordinary, aesthetically appealing, energetic, rebellious, original, authentic, subculture, iconic, high status and popular. No matter the quality you are able to communicate, this is your starting point for marketing your brand and presenting it in a great way.

Want To Make Money From Your Online Content? Here are eight effective ways to monetize it

With the help of the Internet, social media, streaming services, and more at our fingertips, it’s easier than ever to start rushing towards yourself, focusing on curating your own content. As the demand for content বিশেষ especially specific content about a particular subject or field of expertise — grows, thoughtful leaders and creators can establish themselves in the online space and even build a loyal following, creating potential revenue opportunities through advertising and sponsorship deals. .

However, for those unfamiliar with the process, figuring out how to monetize your content can be difficult, especially in the beginning. To help, the eight members of the Young Entrepreneur Council discuss their top tips for monetizing your content.

1. Promote the given course

If you are really an expert in your field, you can suggest a step-by-step approach on how to accomplish whatever your specialty is. If you can, feature some free content, but at the end of the day, tease it with a call to action for your paid content. It should work well. – Andrew Shrez, Money Crushers Personal Finance

2. License your content

One thing you can do is license your content. There are several different ways to license your content and the best for you will depend on your goals. One way to license your content is to sell its exclusive rights. Another way to license your content is to sell it exclusively. This means that the buyer can use the content, but you are still free to license it to someone else. There are several different ways to go about it. You can sell the rights for one time use or you can sell them for a certain period of time. You can charge royalties each time you use the content. All of these options you can use to monetize your high-quality content – Blair Williams, Member Press

3. Create a membership site

A very effective way to monetize your content is to create membership sites. Allow your visitors to read your introduction, but only allow members of your site to access the entire blog post. If a non-member wants to read this, ask them to become a member by paying a small fee first. But the trick to implementing this tip is to be able to hold on to your audience with a very strong role. If the opening is not strong enough, people will not want to continue reading and your monetization efforts will not be successful. – Josh Kohlbach, wholesale suit

4. Include affiliate links

Affiliate marketing is far from dead. In fact, it continues to grow year after year. If you are going to monetize the content of your blog, make sure you include relevant and demographically targeted affiliate sales links. There are products and services that cater to almost every niche and interest. If you’re writing about IT and personal computing, make sure you’re scattering approved links for consumer electronics deals. Just be honest and let your readers know that you get a share of the sales and the authorized companies support your writing. – Amin Rahal, Ironmank Solutions

5. Offer optional premium content

If you have skills or experience in a given niche area, why not share your knowledge at a low price? Most people will gladly pay a small premium to access expert-level content in their area of ​​interest. For example, you can include a series of videos, tutorials, courses or subscription-based newsletters with art tips. Sometimes you can offer premium content in the form of one-time digital downloads. This strategy is aimed at a specific group of people – who are interested in your niche – and they are probably going to invite people with similar interests to your site. – Candice Georgias, Digital Day

6. Advertise to a specific audience

When monetizing your online content, it’s important to target a specific audience and know what they’re looking for. Ads are annoying to most people unless you show them exactly what you want Researching your customers allows you to create ads, content, campaigns and products that speak to their interests and encourage them to engage with your brand. As a result, you will be able to create profitable content that is guaranteed to sell – Stephanie Wells, strong form

7. Sell content packages

Create content suitable for distribution across multiple contexts and platforms. Of course people want blogs and white paper, but isn’t it so good to have a text script with text messages and teasers in the form of graphics? If you participate in content marketing from scratch, offering a guarantee on the total package, you can charge a premium price for it. All your client needs to do is upload and copy and paste. If you want to take this extra step, you can license these packages, but as a beginner, content packages that are pre-marketed are a great way to make your content profitable. – Matthew Capala, Alphamatic

8. Upsell more detailed content

A powerful way to monetize your content is to share a portion of it with your online audience for free and then explain it in more depth through online courses and e-books. You can further personalize this kind of added content to create value. It’s important to build your readership first and create real value for your audience. You have to give something that people need and that can solve their problems. By creating interest in your content, you can upsell more detailed and useful material. In the process, you will build an engaged community and also monetize your work. – Syed Balkhi, WP Beginner

Small businesses seek a level playing field with large corporations

Small businesses have long faced ups and downs competing against large corporations. But, recently, the playing field has become even lower, with the pressure of the mammoth tech platform and corporate consolidation creating much larger goliaths, to name a few. What’s more, the epidemic exacerbated the problem, as many small businesses struggled to stay afloat.

The results of a survey of 500 small business owners, including up to 100 employees, conducted by Small Business Majority, a small business advocacy group in Washington, DC, in December.

“Our economy is one where large enterprises often have unequal power over small businesses and may engage in unfair competition practices,” said John Arensmeyer, founder and CEO of Small Business Majority.

In addition, according to Arensmeyer, the challenge industry is agnostic. “This lack of fair competition exists throughout the economy,” he said. “Expressions may differ in different sectors. But the facts are the same. ” Tech platforms, which get a lot more attention, are “just the tip of the iceberg,” he says.

Some specific results:

A An unequal playground. Most small business respondents — 83%. Despite the fact that entrepreneurs are among the most notable innovators, the big players have the muscle to take their ideas and immerse them.

A A great lot of anti-competitive practice. A majority of respondents pointed to a variety of predatory and anti-competitive practices by larger companies. For example, 55% refer to predatory prices, where large companies charge less for a product or service, forcing other businesses to lower their prices, potentially leaving their business; 50% refers to copycating, where large companies copy a small business product or service; And cites a 40% exclusion agreement, a practice where platform or major industry players prohibit a business from selling products or services on a competing platform or with competing players.

A Interest in policy change. Something 84% of respondents favor different types of policies that can cope with the anti-competitive pressure of large companies. These include better enforcement of existing anti-trust laws and other provisions to protect small businesses against anti-competitive practices (80%); Specific restrictions on various hunting practices, as well as activities that make it difficult for small businesses to complete (76%); And relax or standardize licensing requirements to encourage more entrepreneurial development (76%).

Policy complexity

At the time, although stricter regulations and government policies could help, the solution is more complex, according to Erensmeier. Since anti-competitive practices tend to vary from one sector to another, it is difficult to enact effective legislation that can help all small businesses. “There is no policy that can deal with this common phenomenon in the economy as a whole,” he said.

Recently there have been some legal and regulatory efforts to address the problem. In January, a bipartisan panel of Judiciary Committee senators passed the American Innovation and Choice Online Act. The bill, sponsored by Senate Judiciary Committee antitrust subcommittee chair Sen. Amy Cloboucher (D-MN) and full committee ranking member Sen. Chuck Grassley (R-IA), would allow federal antitrust agencies to file civil fines and bans against large online platforms. And last summer, President Biden issued an executive order with multiple initiatives aimed at resolving competition issues that the administration has identified as hurting small businesses, among others.

The study also found that small businesses are still struggling to recover from the epidemic. About 4 out of 10 small businesses (38%) say their revenue has declined since this time last year, and only half think their business will survive indefinitely without additional funding or market changes.

A newly-minted UK unicorn reflects on the path to $ 1 billion status

Cars used in post-Covid Britain have gone into prime time. Turn on the TV and you’ll see lots of brilliant creatives promoting new cars from leading manufacturers but, similarly, you don’t have to wait long before you see advertisements inviting you to sell your own car in the online marketplace. With the rise of second-hand sales, companies like Cazoo, Carwow, Cinch and We Buy Any Car are flooding the airwaves with call to action.

The growing presence of online car-using marketplaces was underlined late last year when Motorway – a VC-supported marketplace – gained the lucrative status of $ 1 billion Unicorn, securing a সি 190 million Series C investment in a deal led by Index Ventures, ICONIQ Growth, On board with BMW i Ventures.

“It’s dangerous to read too much into an evaluation / funding milestone,” said Tom Lathes, founder and CEO of Motorway. “But it was definitely a milestone for us. This is a moment where we can stop to consider how far we have come. But we are at the beginning of a journey. ”

When I spoke to Leathes earlier this week, I was curious to discover what the journey was like from startup with three employees to Unicorn with 350 people on payroll and how the company tackled the challenges associated with rapid growth.

Connection of sellers and vendors

Motorway resumed business in 2017 with the aim of connecting dealers and vendors. The idea was simple. Vendors will post details of their vehicles online. Dealers will bid against each other to buy them. “Vendors get the cars they need, sellers get the best prices,” says Lethes It was a technology-enabled, used car market.

For the first few years of self-financing, the company raised $ 11 million in 2019 in Series A funding. Then the epidemic hit and the market began to change rapidly.

“The epidemic was an acceleration for us,” Lathes said. “We’re starting to grow very fast.”

Used car boom

There were various reasons at work. As experienced in other sectors, lockdowns and restrictions imposed in the UK have forced (or requested) to change behaviors. Sellers become more willing to buy through an online platform and consumers find a convenient way to sell it. In addition, the used car market itself was booming. Thanks to component shortages, sales of new cars have fallen and prices have risen, which has encouraged a rise in pre-owned sales. You could further argue that economic uncertainty has played a role in boosting the second-hand market, as consumers thought twice before buying new ones.

Whatever the reason, the motorway has seen a business boom. In 2021, the platform had a turnover of 1 1 billion. Today, 5,000 dealers use the system.

The challenge of growth

So what were the challenges of rapid growth? Leathes cited culture. In the early days, the company built a business based on the services of both dealers and car dealers. This was essential because both had to be persuaded to act differently. Human support was a key element with operators to increase platform automation. This means a lot of direct communication between platforms, dealers and vendors.

Equally important, all employees were encouraged to respond to customer feedback by respecting the product and continuously improving the service. “The quality of service comes from the team,” says Leathes.

The question was – and let’s see this as the biggest challenge – how can you replicate the primitive culture as the team grows? You need more than luck to succeed in affiliate business. “We’ve spent a lot of time defining our values ​​and creating a set of guidelines,” Lathes said. “It has in turn created a strong culture.”

More skills

Leathes not only emphasize hiring the right people who are culturally speaking, but also bring out the skills to enhance service and drive growth. Many of those who were with Motorway in the early days are still there, but have created growing revenue opportunities through venture funds. “We’ve got more experts – the ones who are the best at what they do. And we’ve also strengthened the executive team, ”Lathes said.

Leathes sees this, the company now has a lot more skills. “Those who have joined us are far more knowledgeable than I am,” he said.

Funding Journey

Leathes and his co-founders – Alex Buttle and Harry Jones – were all entrepreneurs and decided to self-fund for the first few years to prove the idea, “he said.

When Covid takes the business forward, Motorway brings index ventures – a VC with experience to scale the marketplace – and further growth leads to Series 3 rounds. Leathes says proven products, strong usage and rapid growth mean investors are buying an attractive business. Thus, unicorn status is bound by strong originality.

But funding is – according to Leathes – increasing motorway’s ability to compete. “We’ve increased our engineering team to 130,” he said. “There is a lot of competition and funding has allowed us to innovate. Our squad can solve really difficult problems. ” The fund is also helping to build the brand through promotion.

A need for focus

Where’s the next one? Leathes sees opportunities for international expansion but not yet. The Society of Motor Manufacturers and Traders has ample growth potential in the UK with a market share of 2 per cent valued at around £ 79 billion. “We don’t want to confuse ourselves,” he said.

And focus is important. “It simply came to our notice then. It is a great market for dealers to buy and sellers to sell. We’re going to double that. ”

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Easy SEO Growth Hack

SEO can skyrocket the reach of your website and allow you to sell your product or service to far more people than ever before. The thing with SEO is that it increases the visibility of your brand by placing you on the first page of search results. So, when prospects search on Google for a specific word or keyword, your website will be recommended as an authentic source for users to click through.

Here is a list of our easy-to-use SEO Growth Hacks that you can apply to your site right now:

Install Google Analytics

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Google Analytics (GA) can help you understand how you are doing as a brand and where you want to go. If you do not have a GA (or similar tool) installed on your website, you will not have a clear picture of what your site prospects are attracted to, what pages they like, why they are dropped, and what they are not doing. T Like, etc. The data you receive from GA is essential to the growth of your company and the presence of your online brand.

So, don’t be afraid of GA and the data it collects! This is for the best and can help you scale your business.

Make sure your meta description includes focus keywords

Your metallic titles, meta descriptions and image alt text have incredible power. So, don’t underestimate them and don’t copy and paste the same descriptions and titles from one page to another. Also, avoid entering your company name or article title in this text. Instead, focus keywords should be relevant to the content of your page.

The meta description and title of a page should provide text that compels readers seeking relevant information to click through to your article or page and visit your site to learn more. You need to tell them what they will learn when they use your click-through link.

And in the process, be sure to optimize your content and include keywords. The text should also be fluent and should not be keyword-fest. Otherwise, Google will rank it low (it hates keyword spamming).

If you are using WordPress, Try using the Yoast plugin. This is great for SEO. Yoast SEO makes it very easy to enter and optimize meta titles and meta descriptions and offers a red, green or yellow score to indicate the quality of SEO for an intended page.

Add social media links to your site

People who use WordPress or similar CMS should know about many plugins that make social media integration a thing of the past. As Google evaluates the quality of your site, so do the social features. Keep in mind that social media posts may also appear in search engine results, so you better optimize your posts to help them rank higher.

In general, communicating on social media offers greater reach, at the same time, encouraging traffic to discover your website. Also, integrating your social media accounts with your site can provide a channel between two and social proof, which makes your business feel trusted.

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Remove duplicate content

You should not use duplicate content when optimizing your articles or pages. This includes content copied from your parent company’s site or manufacturer Additionally, do not duplicate your own content, such as your internal pages To test the authenticity of your page and article, use Copyscape.com Or some other premium theft tool. When you identify duplicate content, fix it. Modify the copy, optimize it, and re-upload it This is the end.

Remember: Duplicate content can seriously damage the quality of your site.

Include your location on the main pages and even in the meta descriptions and page titles

Many businesses also have to compete for local search. In fact, for some companies, this is the main focus of their digital marketing. Make sure you include text on your homepage, about us page and on the contact page that refers to the local area that offers your services. Also, include the meta description and your position in the page title. You let Google pick your business and present it to local customers by asking for services like yours.

Conclusion

Now that you know the best SEO growth hacks, it’s time to apply them to your site. Just follow them closely, and all will be well. Your brand will skyrocket, and soon you will have more traffic than ever before.

That said, if you need help, move on to content creation and SEO solutions, e.g. Strategically. We can get your content back on track and make copies that increase your traffic and conversions. After all, we want you to succeed and do everything you can to make it happen. Just contact for a quote!

9 Tips for Choosing a Logo Design

A logo is an essential element of building customer confidence. He is the one who helps to express himself and stay in the memory. The client may not remember the name of the company representative and all the arguments for purchasing services from you, but a properly designed symbol will complement the impression and even lead to a second visual communication with a business card.

In this article, we’ve compiled the most important tips on how to design a logo to help you make your own way into the complex world of branding.

What a logo

To better understand each other, the same information needs to be in the field – for both the client and the organization.

A logo is an element Corporate identity Which is necessary to identify and understand the essence of a brand.

Its functions are almost the same as those introduced before introduction:

  • Image formation
  • Isolation from competitors;
  • Uniqueness protection, since business registration is often carried out graphically – using a logo;
  • Quality Assurance – The presence of a logo among consumers is associated with the reliability of the company;
  • Brand identification.

Logo design tips

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Author: Mahjabin Afrin

Find out who your competitors are

In the 80’s of the last century, the rise of Apple marked a real revolution in the computer industry. Apple is now one of the top brands in the world. Before you start developing your future logo idea, take the time to research your target market.

Study and compare competing company logos. During this type of research, you can discover the trends and traditions that are common for branding in this market – common colors, fonts, visual images methods. This will help you play in visual associations that viewers are already familiar with.

However, keep in mind that the most recognized logos in the world have become so precise because their authors refuse to follow the trends and choose to go their own way.

Ask the right questions

The role of strategy in the process of brand building is constantly growing. Regardless of the size of your project, strategy development always starts by asking the right questions.

According to experts, you should ask six questions about the brand you work for. Here they are: Why are we here? What do we do and how? What sets us apart from our competitors? Who are we here for? What do we value the most? What is our personality?

Logo is only one element

People communicate with a brand through a large number of touchpoints, and the logo is not always the first touchpoint. Keep this in mind when designing your icon. Try to create a versatile and flexible design. Pay attention to how the logo fits in with other branding elements, from packaging to communication style with the target audience.

Consider using a unique handwritten font

For more than a century, the Coca-Cola Company has made slight changes to its iconic logo, proving that handwriting can stand the test of time.

Sometimes none of the standard fonts fit well and the handwriting looks perfect. The most striking example of such a visual image, which has gradually changed over the course of a century, is the Coca-Cola logo.

Unlike its arch-rival Pepsi, which has significantly revised its visual image at least seven times, the Coca-Cola Company has virtually not changed its logo since before the end of the last century. If Coca-Cola abandons their signature fonts in favor of a strict Sun-Serif (as Pepsi did in the 1960s), it will make a real fuss.

Experiment with random character combinations

Monograms are not only used in gowns and wedding invitations. With the right approach, company initials can create a concise, but at the same time, attractive logo. A great example is the symbol of two fashion houses – the C and S letters of the Coco Chanel brand and the dollar sign peeking out the initials of Yves Saint Laurent.

Landor’s FedEx text logo regularly tops the list of best logos of all time, thanks to a cleverly hidden arrow.

Sometimes, even in a simple font, you can find interesting “random” combinations that will give your symbol a new meaning. A classic example is the FedEx logo, designed by Landor’s professionals The arrow between the letters “e” and “x” instantly translates a remarkable text logo into a real masterpiece of design. Apply different fonts to your brand name, look for interesting details and combinations and you may be lucky.

Returning to the primary level

As a student, Carol Davidson received only 35 35 for the iconic Nike symbol. An amazingly simple symbol that can be sketched with a few strokes of a pen has become the most recognized symbol in the world. The first golden rule that all professional logo designers follow is simplicity.

Think carefully about the idea of ​​your future logo, but don’t overdo it. Don’t complicate the logo just for the aesthetic effect. The logo should be easy to recognize and easily scalable. Think about whether it will look equally good on the footer of the website and on the front of the building?

We suggest an effective method for you: Remove elements from your symbol until it is as short as possible. If you sketch a few quick strokes, will your logo still be recognized? What are its most characteristic features? In other words, the simpler the logo, the better.

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Learn the psychology of statistics

The yellow triangle, the red square and the blue circle have become visual symbols of the Bauhaus Design School. In this print called Bauhaus Revisited, Marco Ugolini shows how size psychology can be successfully applied to logo design.

However, there are a few visual clichs that are already close to the edge and can put a juicy smile on the face of any professional designer. For example, omit the light bulb as a symbol of new ideas or the globe as a symbol of international reach.

But the psychology of size and statistics is not as simple as it may seem. Yellow triangles, red squares and blue circles are often used as symbols of the highly respected Bauhaus Design School. This combination of shapes was designed by Wasili Kandinsky, who believed that shape and color could transcend cultural and linguistic barriers.

According to Kandinsky, bright, cheerful yellow successfully complements the angular sharpness of the triangle; Blends perfectly with the calm, vibrant blue circle; And the soil, perfectly combined with the innate red square.

Learn the color wheel

Color theory is based on the color wheel. Invented by Isaac Newton in 1666, this tool lets you combine different colors. The standard wheel is based on the RYB color model and has 12 colors.

The primary colors are red, yellow and blue. Secondary colors (green, orange and magenta) are a combination of two primary colors. Finally, a third color is created by mixing primary and secondary colors.

Other color schemes include: with split complementary colors (using two colors adjacent to the original color complementary colors); Rectangular (4-color scheme with two pairs of complementary colors); And squares (4-color scheme with colors located at equal distances from each other).

Use color to control the mood of customers

The color of your choice can either take your logo to the next level or make it fail. This effect is explained not only by aesthetic reasons, but also by psychological bodies that may be due to color. We have touched on this subject briefly while considering Bauhaus’s theory.

In short, the warm colors of the spectrum (such as red and yellow) are bold, cheerful and energetic, while the cool shades (blue and green) radiate calm and restraint. These features are actively used in branding: companies return to certain colors to evoke certain feelings in customers, as well as to stand out from the competition.

That’s it! We hope the tips we provide help you create the perfect logo for your brand. Good luck!

How women business leaders and entrepreneurs can compete digitally

By Tonica Bruce, its CEO Lead nicelyHelps startups, nonprofits and leaders to win with unique and innovative marketing and business strategies.

Historically, the role of traditional women was limited to the kitchen and raising children, while men worked and provided for the family. However, this position has shifted because women are now in significant offices উদাহরণ for example, in government and business ventures. Many women have become more entrepreneurial, running profitable ventures.

As women make their presence felt in every economic field, they leave their mark on business innovation. A recent case study indicates that in 2021, the number of women-owned businesses in the United States increased by 31%, up from 27% in the previous year, even with the Covid-19 epidemic. Despite these advances in entrepreneurial and corporate leadership, there are fewer women taking part in the fields of science, technology, engineering and mathematics (STEM).

These differences affect how women entrepreneurs use digital marketing and may reflect clients’ perceptions of women in the field. The implication here is that in order for women to compete in the male-dominated industry, they must take action that gives them an edge.

Fortunately, there are several key ways that women leaders and entrepreneurs can use their energy to create competitive advantage in digital marketing.

1. Understand the digital landscape and how it is changing.

While the number of women on the way to entrepreneurship is increasing, there is a complete contrast between how many people take up technical resources.

By learning about new technologies and how they can benefit their business, women will be able to capitalize on opportunities they might otherwise miss.

There is no doubt that the digital landscape is evolving rapidly, but women leaders and entrepreneurs should not shy away from these changes – instead, they should embrace them.

So what can they do to stay ahead of the curve? First, make sure they keep up with the news and developments in the industry. Identifying trends early on gives you a better idea of ​​how to use these innovations to your advantage or how they can impact the business. One such example of change in the digital world right now is Metaverse and its impact on business.

As a female entrepreneur in digital marketing, my recent networking opportunities with technology gurus have highlighted the potential of exploring those areas of our unknown industry.

2. Focus on customer service and create a great user experience.

Women can gain a competitive advantage in digital marketing by better understanding the consumer.

One way to do this is to use empathy to create a better user experience. Something Women are naturally attuned to the emotions of others, which can help users understand how they are responding to their products or services.

In addition, being detailed and creative with communication can be helpful in creating targeted marketing messages and designing user-friendly interfaces. Ultimately, by tapping into their unique skill sets and perspectives, women can create more effective and successful digital marketing campaigns.

3. Create a women-friendly e-commerce shop or website.

Women business leaders can and should take advantage of their understanding of the female gender, not as a gender bias but as a way to use their “inner knowledge.” Women who start businesses are often motivated by the “woman-themed” business, the hair / nail salon and pet care business as popular choices, but they may not realize or fail to use their instincts when marketing their products online. Those who sell women-based products should design user-friendly websites and, more importantly, women-friendly websites. They can make their websites women-friendly by avoiding generic or generalized content that does not connect with women on a personal level.

4. Take advantage of social media to grow your business.

A woman entrepreneur must also imagine herself as a leader when creating a business from scratch as a female entrepreneur. Thinking like a leader will give them the ability to use a myriad of online tools to guide their target audience.

Women need to speak up, build brands and position themselves as the leading authority of this age. I am a big fan of constant testing and improvement. One of the patterns I’ve noticed in social media marketing is how gender often plays a role in the number of followers.

Since women generally have more social media followers than their male counterparts, this is an opportunity to grow their brand. Women entrepreneurs who use social media stand out with their initiatives to achieve more. In addition, social sites like LinkedIn can help business leaders and entrepreneurs gain more confidence in their professional endeavors.

5. Connect with other business leaders and entrepreneurs online.

The value of networking in the digital business world cannot be overstated. By connecting with other entrepreneurs and business leaders online, business leaders can access a wealth of knowledge, resources and connections to take their business to the next level. For example, Mastermind Groups is an ideal resource for support and advice in navigating business challenges.

Networking is another invaluable way for women to learn about digital marketing from the technology community and conferences.

One way to build a network is to find and actively participate in professional and business forums.

Other opportunities to connect include actively seeking opportunities to contribute to industry-related and established publications and websites or to speak at highly influential events.

Conclusion

The internet is flooded with content marketing materials every day. Women business leaders need to create better digital marketing methods to highlight their business and outperform the competition. The key is that despite the size of their company, women entrepreneurs must optimize Internet marketing strategies to expand communication and ensure continued growth. They can be competitive when they make the most of the potential that exists in digital marketing and incorporate their strengths when implementing digital marketing plans that focus on relevant aspects of their business.

Mysanite vs. Diamond: Is Mysanite a Diamond?

Properties of Mycenaeus vs. Diamond:

  • Price per carat: About 00 4500- $ 6000 vs. about $ 400
  • Hardness: 10 on the Mohs scale vs. 9.25 on the Mohs scale
  • Durability: Extremely durable vs. very durable
  • Brightness: 2.42 refractive index vs. 2.65 refractive index
  • Fire: 0.044 vs. 0.104

What is mycenae?

Mycenae is a gemstone Similar to natural diamonds. Its appearance and physical features are so similar to natural diamonds that it is difficult to distinguish them with the naked eye.

Natural mycenae

Most of the myisanite synthetics on the market today. Natural myosinite is very rare, found only in meteorite holes and its color is mostly dark green and black.

Natural mayonnaise dates back to the late nineteenth century, and the term mycenae comes from Dr. Henry Moisan, who discovered minerals in the Arizona Meteorite Crater in 1904.

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Mycenae vs. Diamond

Is mycenae a diamond? No. Moissante is a stone that resembles a natural diamond. The internal structure and appearance of moissanite is so strikingly similar to that of a diamond that it can be identified as a diamond even when tested with professional tools.

The advantage of mayonnaise over diamonds is It is even brighter and has a more stunning fire, while costing 1/10 of the price of a diamond!

The fire of mycenae is very exceptionally beautiful due to the physical, chemical and optical properties of its crystals. This stone has a very high refractive index of 2.65-2.69 (2.42 for diamonds), a scattering index of 0.104 (0.044 for diamonds) and a brightness of 20.4 (17.2% for diamonds).

Moissanite also has a Mohs hardness of 9.25, which is lower than diamond (10) and higher than any other gemstone. This high hardness makes it unlikely to scratch or crack and will last forever.

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Properties of Mycenaeus vs. Diamond:

  • Price per carat: About $ 400 vs. $ 4500- $ 6000
  • Hardness: 9.25 on Mohs scale vs. 10 on Mohs scale
  • Durability: Very durable vs. extremely durable
  • Brightness: 2.65 refractive index vs. 2.42 refractive index
  • Fire: 0.104 vs. 0.044
  • Specific gravity: 3.22 vs. 3.52

1. Price: Moissanite more affordable.

  • Mysanite vs. Diamond: About $ 400 vs. $ 4500- $ 6000

Moissanite is significantly more affordable. It costs 1/10 of the price of a diamond. But that affordability does not mean that Maysanite seems cheap. In fact, as we will see below, mycenae actually has more luster than diamonds.

2. Hardness and durability: Moissanite is softer and less durable than diamond.

  • Mysonite vs. Diamond: 9.25 on the Mohs scale vs. 10 on the Mohs scale

The hardness of mycenaite is less than that of diamond; Therefore, using a diamond hardness tester on the surface of mycenaite will have scratches, while the scratch tester will not leave scratches on the surface of the diamond.

However, the hardness on a 9.25 Mohs scale, higher than any other gemstone, goes very close to the durability of a natural diamond. Therefore, it is not likely to be scratched or cracked in daily use and will last forever.

3. Refractive index: Moissanite has more luster.

  • Mysonite vs. Diamond: 2.65 refractive index vs. 2.42 refractive index

The refractive index and properties of mycenae differ from those of diamonds. Professionals can use this distinction to distinguish between the two.

In addition, there is moissanite birefringence. Therefore, under careful observation we can see the shadow of the prism and the bottom nozzle. At this point, even if you change the observation angle, overshadowing will still appear.

4. Fire: Mysanite fire is bigger than diamond.

  • Mycenaite vs. Diamond: 0.104 vs. 0.044

The fire of mycenae is more than a diamond. Although the diamond has a glitter that is mostly white, the mycenae has a rainbow glitter!

5. Specific gravity: lighter than mycenaite diamonds.

  • Mysonite vs. Diamond: 3.22 vs. 3.52

Moissanite is lighter than diamonds, meaning their specific gravity is different. The specific gravity of diamonds is 3.52, whereas the specific gravity of mycenae is only 3.22. For unset materials, it is easy to separate the two with methyl iodide specific gravity solution (specific gravity 3.32).

6. Ethics: Moisanite is more ethical than diamonds.

Most people agree that mayonnaise is the best alternative to diamonds. Aside from the reasons mentioned above, mycenaeism does not come with a moral concern surrounding diamonds.

Moisanite mines do not typically use forced labor or the sale of gems to finance rebel militias and do not have almost the same environmental impact as diamond mining. And in some cases, mayonnaise is made in the lab.

7. Color: Difficult to distinguish in terms of color but mayonnaise has a rainbow glitter effect.

Since the DF color grading system introduced in 2015 is compatible with diamonds, it is difficult to distinguish Moissanite from diamonds in terms of color. But we have to keep in mind that mysanite has a rainbow glitter effect compared to the most-white glitter that diamonds offer.

See more

Healing Crystals: Different crystals and their meanings

8. Cutting: Round and blunt vs. sharp.

Like diamonds, mayonnaise is extremely durable and can come in almost any cut. However, most of the prongs of cut mycenae are more rounded and blunt, which is completely different from the sharp prongs of diamonds.

9. Conductivity: 80% myosinite is electrically conductive.

According to the GIA report, 80% moissanite is electrically conductive. Of the natural diamonds, only blue, blue-gray, IIb type diamond conductivity. Ordinary white or light yellow diamonds are not conductive; Therefore, conductivity meters can be used to detect diamonds and mycenae.

10. Polishing pattern: parallel vs. different aspects.

The polishing pattern of mycenae is parallel to each other, which is completely different from diamond. Due to the difference in direction, diamonds need to be constantly adjusted while smoothing, while myosinite can be polished along the same direction. This is especially evident in the adjacent aspects.

11. Inclusions: Most mayonite stones have inclusions.

Diamond inclusions differ from mycenae. Most of the identified mayonnaise stones contain inclusions, arranged in parallel in the shape of needles. Some of them have fine, parallel reflection lines.

Conclusion

The good news is that if you like the look of a diamond but are concerned about ethics, pricing or both, the good news is that Mysonite can be a great Options

Moissanite becomes brighter during the 1/10th price of diamonds and has a more stunning fire. Most people can’t tell the difference between the two.

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Struggling to attract new talent? Eight Mistakes You Can Make

In the current recruitment market, competition is fierce. With so many options available to job seekers, companies must try to compete with others in their industry to attract and recruit talent, and as a result many companies have struggled to fill the role এবং and wonder what they can do to rise to the top. List of candidates.

In today’s market especially, applicants should be approached differently than in the past to attract them, and perhaps some companies are making a few mistakes in this way. To help, a panel of young entrepreneur council members discuss some of the mistakes companies have made in competing for talent and explain what leaders need to do to correct them.

1. Failure to express clear values ​​and principles

Becoming post-epidemic, mission-driven or having company standards makes it even more important to make clear what you actually mean. Companies need to be very concrete in this regard: 1. How they are actually following ethical practices, 2. Explaining clear principles for how remote tasks will work in practice without burning people, 3. What is still a community building plan and sharing purpose When office buildings and cafeterias are less relevant and 4. Identify how career advancement will occur when “face-time visibility” is limited with leadership. Candidates are no longer interested in pitches that do not match their daily routine. – Swarup Jagadish, Acrylic Data

2. Forget taking advantage of your current employees

In an effort to find talent, your team members are your best employers. Tap into your in-house pool and ask your team to help promote job opportunities, connect with alumni, and tap into alumni networks. Create incentive programs and equip your staff with brochures, recruitment materials and onboard decks. Record some internal videos or interviews with team members and promote them on social media. Make your team members the heroes of the organization. Everyone tries to be a hero; Let them be one and join the Avengers in your own unique team. – Mario Peshev, Devrex

3. Lack of transparency

I still see companies holding on to conservative approaches to recruitment. The work structure has changed drastically in the last two years and, whether you are a remote-first company or not, it is important to address this in the hiring process. Overall transparency is not something to be ignored; Candidates aren’t looking for vague words and Friday beers (at least, not only). Candidates want to know what the job structure is like, how much is the salary, the bonus conditions and what you are looking for and not looking for in this role. Everyone has a busy schedule, so plain, transparent information should be given priority over everything else. – Brian Palace, Opportunity Network

4. Use of external employers

Many companies hire employers to fill the role, but this is an old playbook. Instead, consider hiring an internal recruiting team. A team, or even an internal employer, will know a lot more about your culture, the pace of your work, and your coworkers than an external employer. We brought in an internal recruiter a few years ago when we had very few 30 people. We now have over 50 people with an offer letter acceptance rate of over 80%. – Beck Bamberger, BAM

5. Focus too much on money

One thing companies fail to see is that doing a job is not just about money. Many are raising their salaries in an attempt to lure new candidates. It’s a conventional, old-fashioned way, but it’s not the only thing people are looking for today. Nowadays people, especially young people, are looking for non-touch at work. They want a balanced life, a healthy lifestyle and a work environment that is aligned with their values. If they have these, they will take less wages. In practice, for companies, this means putting more emphasis on these things rather than raising wages. Offer flexible transfers, a gym membership, a free yoga class as a bonus for good work, and grocery or mail-order ready-to-eat gift cards. – Baruch Labunsky, Rank Secure

6. A net cast very wide

When hiring, it is tempting to try to attract as many candidates as possible by providing a comprehensive job description so that you have a large pool of applicants to choose from. However, arbitrary recruitment wastes everyone’s time. The reality is that you are probably looking for a specific person, skill set or attitude to hire in your company. By making sense of your job description, filled with the actual tasks and expectations you are looking for, you will attract more targeted candidates with a higher probability of being suitable for your company. So don’t be afraid to be personal in your job description. Tell them why it’s great to work for you, explain what you actually expect from the role and include the awesome parts of the job! – Maria Themothy, OneIMS

7. Provide little to no feedback

I think there are lots of good candidates out there waiting for the opportunity to be part of a good company. Lack of feedback is one of the main reasons why applicants are outlining why they do not feel motivated to participate in the recruitment process. Ensuring proper communication about how the process is going will keep the company’s reputation high and motivate job seekers to try again. – Alfredo Atanasio, Uassist.ME

8. Don’t consider your own role

Companies are not considering their own role in all of this. There is almost an arrogance in the recruitment process, where companies just hope that the perfect candidates will crowd in to them and then they will pick the litter. Increasing competition means that both parties to the system, employers and employees have to face challenges! I would advise companies that are struggling to find the right talent to revise their own hiring strategies. Where are you advertising? How does your listing look? Does the candidate have to rewrite the resume they submitted to you for your application process? The right candidate can do a lot of business to get away with it. Companies have to think in the shoes of the applicant, do I want to work here? – Nick Wendy, Stitchgolf